WAPP (World Advanced Packaging & Printing) – Packaging is no longer an afterthought. It defines perception, drives sustainability, and dictates market presence. In a world of evolving consumer expectations, those innovating in packaging today are shaping the brands of tomorrow. 

Saudi Arabia’s food, pharma, and e-commerce industries are driving record demand for smart, high-performance packaging. With billions invested in food & pharma packaging, the sector is undergoing a major transformation, presenting a critical moment for industry leaders to engage and position themselves at the forefront. 

• The packaged food market is growing at 5.2% CAGR, projected to exceed $30 billion by 2030. 

• Smart packaging is modernising product security, tracking, and sustainability. 

• With e-commerce on the rise, customised and automated printing solutions are in greater demand than ever before.